KOCHI:

It’s time again for Kerala’s biggest hunt for its beauty ambassador. HairOmax Miss Kerala 2010 will be unveiled on August 5 as the pageant is officially declared open. HairOmax returns as the title sponsor of the beauty pageant for the second time.

Last year’s pageant had a campaign, ‘Save the Girl Child’ in harmony with the pageant theme ‘beauty with a purpose’. In support of the campaign, Impresario has designed Miss Kerala Fashion Calendar featuring the previous winners. Miss Kerala, started in 1999, is a platform for young Kerala girls to prove their mettle in a competitive atmosphere.

“Through Miss Kerala we are aiming to find a true representative of Kerala youth, one whose ambitions and aspirations match with that of the young generation with all its spirits,” said Harish Babu, managing director of Impresario Event Management India Ltd, the producers of the pageant. The entries will close on June 15. Girls of Malayali origin (at least one parent) between the age group 18 and 25, with a minimum height of 5.2’’ are entitled to take part in the contest.

Twenty-five girls will be shortlisted from the entries at the preliminary round to participate in the grand finale to be held in Kochi. The final 25 contestants will be groomed for six days by an expert panel of achievers and celebrities before the contest.
Apart from the main title, the pageant will have a number of subtitles too.

For more details, contact 09387055176. Contestants can also register at www.misskerala.net.

Source

Style.Com