INTRODUCTIONChanging times have revolutionized prospects in all most every career field one can find today. So many new and exciting career options are lined ahead that it is difficult to choose one. Mass communication is one such field which is concerned with collection and dissemination of news through the print media as well as the electronic media and it is attracting a lot of young these days.
Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication. Mass communication is a vast field which covers a wide area of topics like
Print Journalism - In short, journalism is collecting and editing of news for presentation through media. Print journalism has been one of the oldest forms of journalism. Newspapers and magazines, big or small have always been major source of news and information throughout the world and millions of readers go through them daily. Over the years, print journalism has witnessed major transformation; the simple reporting of yesteryears has taken a shape of highly specialized and professional field owing to competition and other factors. The newspapers and magazines today cover a wide range of specialized sections like political events, business news, leisure, cinema, sports, career, health and so many other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several available courses in that direction.
Electronic Journalism - Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.
Films - When we talk of films today, there is no dearth of available professional career options. Although, it is not all that easy to taste success in one of the most competitive and sought after fields, but definitely for someone sanguine and determined, it can be quite rewarding. Films have always earned recognition and fascination of masses. There are so many different groups of people associated with the so-called big screen and one has a variety to choose from the available options from technical professions like directors, producers, soundmen, lightmen, cameramen, editors etc. to artists like actors, dancers, musicians, stuntmen etc.The rapidly growing film industry and its certain future has led to various institutes offering highly professional courses. One definitely finds it useful to pursue these courses in order to hone their skills and make themselves better to compete with the best in the industry.
Advertising - is brand building process of a product, idea, thought or an even a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organizations, political organizations, social organizations, all find it important to advertise in order to influence public opinion. Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the foreign agencies to pitch for international clients which are clearly indicative of high growth in coming years in this industry.
Public Relation - Once, the simple operation of publicity, today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel's and agencies to cast and present their image, objectives and policies in the best possible light.
Diversification in different areas of mass communication is witnessing a steep rise and is expected to thrive further, on account of growing professionalism and advancement in this sector. Anyone who is creative, dynamic, and enterprising and has flair to project his ideas, thoughts, observation through different mediums of communication can accommodate himself comfortably in this industry. Computers, especially the advent of Internet has furthermore brought new and challenging opportunities in the communication segment.
Opportunities for placement in diverse fields of mass communication are available in publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organizations etc.Thus they can get employed with
• Central information service. Press information bureau.
• AIR and TV channels.
Journalists can work as
• Freelance writer. Photojournalists.
• News analysts in print and electronic media.
Joseph Pulitzer (1847-1911) | Born in Austria-Hungary. In 1868 he became a reporter for the St. Louis Westliche Post, a German-language newspaper which he came to own three years later. After problems in St. Louis, Pulitzer bought the New York World and turned it into a successful, aggressive newspaper. He endowed the Columbia University School of journalism in 1912 and established the Pulitzer prizes for literature and journalism.
an award-winning journalist, he co-anchors 20/20 on ABC TV. Stossel is an author and is a spokesperson for the SFA. He is featured in the SFA's Famous People Who Stutter brochure, and his public service ads about stuttering can be heard on radio stations around the country.
This award-winning photographer for TIME magazine is known for his behind-the-scenes photographs of presidents and congressmen.
As he recalled in a Duke Magazine profile published in 1996, his interest in storytelling was stirred during his undergraduate days at Duke, which he came to-because he liked the look of the catalogue, he said-from distant Missouri. After graduating, he began with Life magazine as a sports writer. Soon he found himself on the development team for a new sports magazine, which would take the name Sports Illustrated. Then came a stint at Esquire, whose pages saw some of the earliest expressions of the New Journalism that infused newspaper and magazine writing with the techniques of fiction such as scene-setting and dialogue. "New York magazine was not market-driven, it was Clay Felker-driven," Wolfe observed in the Duke Magazine story. "It was Clay's view of the world. In New York magazine, Clay really wrote an enormous novel about the city. He had a lot of collaborators and writers. But it was his vision, his plot-a huge novel called The City of Ambition."
One of Felker's chief collaborators at New York was designer Milton Glaser. In the Duke Magazine profile, Glaser is quoted as saying that Felker brought to New York the curiosity of "a perpetual outsider." As he put it, "It didn't matter what the subject was. It could be politics, it could be food, it could be subway construction-he had this universally astonished attitude toward everything that fell within his purview." Long comfortable in the role of editor as teacher-mentor, Felker culminated his career teaching magazine journalism at the University of California at Berkeley. He took unabashed pride in his students' class-produced magazines, written around themes like the meaning of modern relationships that could be richly explored in a California context.
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