INTRODUCTIONTea, as a beverage has conquered continental boundaries. Although an Asian product, its popularity in the western country exceeds the countries of its birth. Tea plantations have been providing employment to thousands at all levels, beginning from field workers at plantations to estate managers. There are a variety of jobs one can specialize in a tea industry.
Plantation involves the application of the right nutrients and pinching and plucking of leaves. The tea is then packed and sent to auction centers where the samples are tested, blended and branded by the tea tasters in the auction centers. It is then the duty of tea brokers who auction the tea and then the marketing personnel market the final product. The tea taster's verdict is considered the ultimate test for determining the quality of tea. As tea is a seasonal plant, the same leaves from the same bush, plucked in different seasons, have different bouquets. Each of these varieties requires different ways of handling. Though not a very well known career option, jobs in this area can be interesting.
Tea Management, though a rare career option, can be quite an interesting one. The scope for a career in this field is immense. The numbers of areas where a candidate can find employment are
• Tea companies or tea gardens
• Tea broking Houses
• Tea associations and the Tea Board Tea tasting houses
• Consulting Agency
• Research Industry
A person into this industry can have the following job titles
Plantation Factory Managers - They are generally involved in supervision of all plantation work like plucking, processing to packing and transport of tea to auction houses.
Tea Taster - Tea tasters differentiate between the various flavours of tea and help to brand the varieties according to quality. Most tea companies employ tea tasters for ensuring quality standards, and preparing blends.
Researcher - Researchers are involved in doing research in producing disease-resistant, high yielding varieties of tea, as also strains that produce leaves that are natural blends of various teas.
Tea Brokers - Tea brokers act as intermediaries between the planter-producer and the buyer, and must be up-to-date with market trends and international prices. A background in tea industry and developing a keen tea tasting ability are important requisites in becoming a broker. At the auction centers, the tea samples are listed and evaluated by tea brokers. There are broking houses in the country where the brokers test the various samples of tea, which come from the different tea gardens. Those planning to become brokers should be level headed and disciplined and be able to strike a good rapport with producers and buyers.
Consultants - Consultants offers advice on the varieties of tea to be planted, new varieties and their sources, recruitment and training of personnel, compensation, benefits and incentives to labour and so on.
Suizhou Yunfengshan Tea Farm has gained the "Enterprise Star" awarded by Suizhou government, the advanced factory in tea production, "Brand most Important, Credit First ,Abide Contract and Keep Faith Company" awarded by Business Administration Bureau of Hubei and Business Administration Bureau of Suizhou ,and the Suifeng-brand was awarded "Famous Brand in Huibei" Our tea farm is a private-owned company specializing in tea planting, producing, sales and our managing thinking is being sincere tea human, doing tea industry aborative. We expect establishing win-win relationship with the people from all over the world.
The consolidated worldwide branded tea business of the Tata Tea Group contributes to around 86 per cent of its consolidated turnover with the remaining 14 per cent coming from Bulk Tea, Coffee, and Investment Income. The company is headquartered in Kolkata and owns 27 tea estates in the states of Assam and West Bengal in eastern India, and Kerala in the south. The Tetley Group has been a member of the Tata Group since March 2000 and now contributes around two thirds of the total turnover of Tata Tea Ltd. Established in 1837, Tetley was the first British tea company to introduce the tea bag to the UK in 1953. The tea bag was followed by the first round tea bag in 1989, and the 'no drip, no mess' drawstring bag in 1997. In 1983, Tatas bought the stake belonging to the James Finlay group to form the individual entity Tata Tea. In 1987,Tata set up a fully owned subsidiary, Tata tea Inc. in the USA. In 1991,Tata tea acquired 52.5% of the shares of the Consolidated Coffee Ltd to form Tata Coffee Ltd. In 1992, they entered into a joint venture in Sri Lanka to form Estate Management Services (P)Ltd. In 1993, they entered into a joint venture with Allied Lyons PLC in the UK to form Estate Tata Tetley. In 1995, Tata tea attempted to buy Tetley tea of the UK. In 1995-96, the Lankan JVC acquired 51% shareholding in Watawala Plantations Ltd. In 2000, Tata tea acquired The Tetley Group Ltd., UK. In 2005, Tata tea decided to sell the Munnar Estate to its workers. Employee cost (of the standalone entity) dropped sharply by about 40 per cent.) They acquired the Good Earth Teas brand, which has a significant presence in the American specialty market. In 2006, they entered into an agreement to take over Jemca, which controls a 26 percent market share in the Czech Republic.
Tata Tea owns five brands in India - Tata Tea, Tetley, Kanan Devan, Chakra Gold and Gemini. The company has a 100% export-oriented unit (KOSHER & HACCP certified) manufacturing Instant Tea in Munnar, Kerala, which is the largest such facility outside the United States. Tata Tea has subsidiaries in Australia, Great Britain, United States, Czech Republic and India. In 1983, Tata tea decided to move from the commodities business to consumer branding. The first brand Tata tea was introduced. This was followed by other brands like Kannan Devan, Agni, Gemini, and Chakra Gold. In spite of being the largest market in the world, the concept of branded tea took time to be accepted.
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