In a dramatic live finale, Tiffany Pisani was crowned the winner of this year"s Britain"s Next Top Model. Neatly sidestepping the same error as the Australian version, host Elle Macpherson announced that the girl who would be Britain"s Next Top Model would appear on the screen in ten seconds.

Alisha White remained composed and tear-free as she learned she had lost out in favour of the Maltese 18-year-old. Tiffany, who has won a Revlon campaign, a contract with Models 1 and the chance to appear on the cover of Company magazine, was initially speechless, recovering in time to thank the producers, the judges and her family.

"I can"t even believe it," she told presenter Dave Berry, who hosted the show. "I just want to say thank you to everyone." After the winner was announced, Dave asked Elle if the public had chosen well, to which she replied: "The public have chosen... And I have loved every second. Congratulations to you both - you"re both winners to me."

The suggestion that the public might not have chosen "well", however, might be a telling sign that the decision had not gone as the 47-year-old supermodel had hoped. Indeed, she said that the public vote was a challenge for her - "everybody knows I"m a control freak," she admitted.

Joy McLaren, who came in third place, managed to hold it together as she was eliminated before the other two."I am a bit gutted, but it"s ok," she said - though when she was told Champagne waiting for her backstage, she replied: "Oh, brilliant!" The live finale show was a first for Britain"s Next Top Model, which is in its sixth series, and the new format was not unlike talent shows like the X Factor.

Opening with a performance by McFly, followed by songs from The Saturdays and Tinchy Stryder, Elle made a dramatic entrance in a figure-hugging gold gown. She called the 14 hopefuls, who were all in attendance, "courageous", before joining her panel which includes fashion designer Julien Macdonald, stylist Grace Woodward and male model Charley Speed.

The three finalists were challenged with a number of costume changes, and initially stepped out in outfits inspired by the Union Jack.Alisha and Tiffany both wore long white gowns with fascinators, while Joy wore a red, white and blue mini-dress. The Yorkshire-born 20-year-old appeared to have overcome the catwalk nerves that plagued her throughout the series, striking a confident pose at the end of the catwalk. But it was Tiffany, who had sported a peroxide pixie crop since her makeover in episode three, who was most transformed, with a sultry new brunette bob.

The show played footage of the trio in London last week shooting the Revlon campaign and Company magazine shoot that would form part of the winning girl"s prize.As the final photographs were then shown live to the judges for their final verdicts, judge Grace Woodward expressed why Tiffany was such a strong contestant. "Verstility is not the word," she explained. "This girl works like a machine. "As a model, your job is to sell a product. Women have to think: "I want that thing. I have to have that thing". Tiffany does that so well." There was a mixed response to her new look, though - while Charley said he liked it, Grace admitted that she missed her "Factory Girl".

It it a triumphant result for Tiffany though, who struggled to come to terms with losing her long blonde hair early in the series. She admitted that her lowest point was when the haircut part of the makeover, but she"s proud of how she"s learned to accept her new look. "It was a big learning curve for me because I was very attached to it and it was a big part of my personality," she revealed earlier this week. "Now I"m really happy that I cut it." As Julien Macdonald pointed out: "The Maltese girl has arrived." Watch this space for our exclusive interview with Tiffany tomorrow

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