The face of M&S (and her M&S bag) go shopping at Sainsbury"s
By Simon Cable
Last updated at 10:30 PM on 30th May 2010
She is happy to promote the clothes and accessories from Marks & Spencer. For food, however, Twiggy seems to have another preference.
The model, 60, was spotted trundling a full trolley out of her local Sainsbury"s in West London.She had, at least, taken along a reusable M&S bag to put her groceries in. A spokesman for Marks & Spencer, which uses Twiggy to front its highly successful advertising campaigns, insisted there was no rule about where she should shop.They added: "There is no policy which says that our employees have to use Marks & Spencer.
"Twiggy models clothing for us but she is perfectly entitled to shop wherever she likes. She is a very big fan of M&S. We are very happy to have her as one of our models and she is starring in our latest campaign." Twiggy – real name Lesley Hornby – found fame in the 1960s when photographed by David Bailey.
She has had a starring role in M&S campaigns since Sir Stuart Rose and marketing director Steven Sharp arrived at the company in 2004.Within a fortnight of launching the first "Your M&S" campaign, which featured Twiggy alongside Erin O"Connor, Laura Bailey and Neomi Lenoir, many stores reported that items modelled by the 60s star had sold out. he increased sales helped to halt the decline in revenue as the retailer struggled in the credit crunch.
Earlier this year, M&S replaced all the models in the campaign – except Twiggy.Mr Sharp has spoken of how a chance encounter with her in a Suffolk pub persuaded him to sign her up as the face of Marks & Spencer.
"She had her hair in plaits and looked beautiful: softer, more womanly," he said. "I knew then there was something about her and when the chance arose I should do something with her." Twiggy"s gaffe echoes that of Jamie Oliver"s wife Jools four years ago.Mrs Oliver was spotted shopping at Waitrose while her celebrity chef husband was fronting a campaign for Sainsbury"s.